While it may seem like to takes an eternity to grow a business, the day it catches on will make the whole process seem worth it. The key is to experimenting when you feel a period of stagnation has set in. For bar and restaurant owners, looking to satellite TV packages is one way to spark interest in one client base or another. The HD baseball packages have so many games included – every single day – that the investment is a no-brainer. Here are some ways in which this move could work for your business.
1. It might open up a major can of worms. You never know what is waiting – or who is living – around the corner from your bar, but if you have your HD screen tuned to a few ballgames one day, you might find out. Baseball fans sometimes do not knock heads and bump chests the way football fans will, so keep an eye out for the focused but apparently casual observer. Once word spreads that your bar carries the ballgames everyday, you might see the impact sooner than you’d thought.
2. It’s a daily ritual. Football season has changed a bit, but there are still only one or two days a week in which there are games being played. Basketball teams might play as many as three games a week. For baseball players, getting one day off in a week is a luxury. If there was a rainout or if the schedule is simply unfavorable, there might be no off days for more than two weeks. In other words, there is always a game on the air, meaning you’ll never be without some coverage.
3. Seven months barely cover the season in its entirety. If you think the regular baseball season is too long (it is), just add spring training and the playoffs. What you’re looking at is seven months plus before it’s all said and done. Beginning in March (February for the batteries) and ending in November, HD baseball packages give subscribers their money’s worth. If you have fans in the area for every game, imagine the sales potential.
4. Adding bodies means adding atmosphere. While you may not have seen your bar as a place for sports fans only, adding something like an MLB package doesn’t necessarily mean it will be. Simply adding atmosphere will attract people of all kinds, from baseball fans and their friends to people who like to be in a crowded place. No one likes to walk into an empty bar, no matter the time of day.
5. Your bar could become a safe haven. For fans living away from their hometowns, finding a place to go and watch the game is like finding home away from Minnesota, San Francisco or wherever they were raised. Establishing a safe haven like this won’t alienate hometown fans in your city, unless it’s a rival team. In that case, a certain amount of delicacy will be required.